From Explaining to Exclaiming: Video Marketing for Dental Practices

If you were thinking (or hoping) that video was a temporary fad and would disappear like a snapchat post, think again. Statistics show that video content accounts for 82% of all online traffic and the average amount of time spent each day watching videos increased by 19% last year. That’s a lot of eyes on screens which makes video a critical marketing tool for all businesses – even dentistry.

Most people now turn to YouTube and other video platforms for everything from tire-changing tutorials to how Invisalign works, so it pays to incorporate it into your patient engagement strategy.

Why Should You Use Video in Dental Marketing?

The numbers don’t lie. With a staggering 85% of internet users preferring video over other forms of media, dental practices need to turn their cameras on with a focus on success. The benefits of video marketing are a positive ROI, elevating your practice’s profile, and increasing search results – Google loves video. A few basic but popular video ideas include:

• Educating patients and promoting good oral hygiene.
• Demonstrating before and after smile transformations.
• Virtual tours of the office and staff introductions.
• Myth-busting questionable dental DIY trends.
• Announcing new products or services.
• And don’t forget patient testimonials – worth their weight in gold.

Thanks to the advances in phone cameras, shooting video doesn’t have to be a big budget production. You can easily create, edit, upload, and embed video into various online locations. Depending on the objective of your content, clips can be used on a website, social media, streaming TV ads, or if you have a lot to say – your own YouTube channel.

Don’t forget to add a call to action at the end with a title card that includes branding, website, and contact info. By incorporating captions and content descriptions, you’ll improve your chance of getting noticed.

Show and Tell

Just as some people turn to the internet to sharpen their tire-changing skills, many others are seeking knowledge and reassurance about dental procedures. An informed patient is much more relaxed when they know what to expect.

Dental explainer videos are popular and effective, both as an educational tool that can establish your expertise and as a bridge to nervous potential patients. They should be short and get right to the point, such as what to expect when getting All-on-4 implants, how sedation can take the fear out of a dental visit, or water flossers tips and recommendations.

The right video on your website’s homepage or in the waiting room can assist in the decision-making process and lead to more treatment acceptance. Ask your current patients what they most want to know when choosing a dentist and include that information in an FAQ video.

The Value of Video Testimonials

Speaking of current patients, we already know how priceless referrals and word-of-mouth can be. A video recording of patients sharing their positive experience with your practice takes that value to a whole new level.

A heartfelt recommendation of your team or a specific treatment will engage virtual online strangers in a way that no static advertising can. When a patient shares with authenticity and emotion how their fears were alleviated or their new smile is life-changing, it can make a profound impact on the viewer, building trust and making connections.

Help patients with the process by providing simple questions for them to answer on tape. Make sure they’re relaxed and engaged while sharing their concerns before treatment or expectations that were surpassed.

Naturally, you’ll need full and written consent before using any video or names so as to not violate HIPAA regulations. The ADA recommends that dentists review applicable rules by individual state dental boards or local laws to ensure compliance.

If you want to incorporate video into your marketing strategy, but are looking for a professional edge, RAMP can help. Our video team has helped dentists with everything from virtual tours to patient testimonials and more. Give us a call today for a free consultation!