Blog
5 Ways to Improve Patient Retention
Marketing is a valuable and necessary tool for acquiring new patients, however, retaining the ones you have is even more cost-effective –…
Static vs. Dynamic Websites: What You Need to Know
When building the perfect website for a business, you’ll see the terms static and dynamic used regularly to describe the site. Simply put, the terms refer…
The Power of Video in Dental Marketing
If you spend any time online these days you’ve undoubtedly seen a video used in a marketing capacity. According to recent statistics, more…
Creating the Perfect Postcard
With so much of today’s mail being redirected to digital inboxes, did you know that an appealing, well-designed marketing postcard has an…
Digital vs. Print Marketing
With regular advances in technology and online communication tools, it may be easy to believe there is no contest between print and…
In Search of the Ideal Patient
Ah, the mythical perfect dental patient. You know, the cheerful one who takes their oral health very seriously, schedules regular appointments, and…
Building a Successful Front Office Team
With a struggling economy and continued staffing shortages in many areas, it’s more important than ever to have a strong, cohesive front…
Marketing Budget vs. Inflation
Like many businesses, the dental industry has spent the last two-plus years struggling with the fallout of the COVID-19 pandemic, which has…