Marketing Your Practice and Why Expertise Matters

Filed under: Communication, Marketing

If your computer went down, would you call a plumber to fix it? No. This is why it’s important to use the same logic when it comes to your marketing. If it’s time to get help on the promotional side of your dental practice, would you hire a marketing team that works with restaurants, software companies, or a retail outlet?

Of course not. You would hire an expert at marketing in the dental industry.

Every business, big or small, relies on good marketing to acquire and maintain customers, whether through word of mouth or elaborate advertising campaigns. While an entrepreneur may want to take it on themselves, the tools and methods of marketing are rapidly changing.

Let’s face it, dentists don’t go into dentistry so they can manage social media which is why it pays to have someone knowledgeable in your corner.

The Benefits of a Marketing Expert

When a business invests five or ten percent of their revenue for marketing, they’re paying for someone to keep up on the latest tools and platforms and to implement them according to the predetermined objectives. Digital marketing in particular is evolving all the time.

Some of the traditional and digital services a marketing team or professional can provide include:

  • Newspaper and magazine advertising
  • Search engine optimization (SEO) content
  • Pay-per-click marketing
  • Website retargeting
  • Email marketing
  • Direct mail postcards
  • Branding and identity

There’s no doubt that someone knowledgeable in these areas can help a business grow, but marketing experts focused on the dental profession can offer even more.

Industry Specialized

A marketing consultant or agency that specializes in helping the dentist grow their practice understands that a dedicated skillset is needed. They know to look at relevant factors such as the region, the patients, the competition, or the particular treatment provided like cosmetic or pediatric dentistry.

What are some of the industry-specific services a dental marketing professional can offer?

  • Finding the right patient for the right practice through digital targeting tools
  • Knowing which trade publications work best for dentists and specialists
  • Understanding the dental practice budget
  • Being able to speak the industry language and create content accordingly
  • Monitoring progress and being able to benchmark success related to a marketing plan

In other words, hiring a marketing consultant or team that has knowledge and experience in the dental field can make all the difference.


Here at RAMP – The Dentist’s Marketing Company, we have been successfully serving one industry for 21 years.

“We know dental practices and have over $100 million in media buying experience to yield results for our clients,” says Dr. Michael Silverman, RAMP President.  

Most marketing agencies believe their only job is to get the phone to ring. RAMP knows that’s simply not enough in today’s world. Whether for a new dentist starting out or a multi-practice owner expanding their business, we have the digital and traditional marketing tools that will show measurable results.

RAMP knows your target patient, researches your region and competition, and advises you on the best strategy to pursue, from SEO to PPC to direct mail to OTT.

More importantly, we also understand that the dental industry has rules and regulations it must follow when marketing, which is why we have full access to regulatory counsel that ensures your business follows all state and federal advertising guidelines.

Not only have RAMP clients been with us for an average of 10 years, but we’ve helped them collectively generate more than $1 billion in dental production. And we can do the same for you. Contact us today for a free consultation and we’ll help you with the marketing, so you have the freedom to focus on your patients.