Dental Practice
To Blog or Not to Blog for Your Dental Practice
The practice of blogging took off in the 1990s and while it may have ebbed and flowed in popularity since then, it’s…
Email Marketing with a Dental Office Newsletter
There are multiple avenues for marketing your dental practice, and email has proven to be a worthwhile return on investment for many….
How to Increase Treatment Plan Acceptance
There’s no question that if all patients accepted a dentist’s proposed treatment plan, their oral health would be improved, and the practice…
Outdoor Advertising: Still a Sign of the Times
There are multiple opportunities for dentists to reach their target audience and a combination of digital and traditional marketing strategies will reap…
5 Ways to Improve Patient Retention
Marketing is a valuable and necessary tool for acquiring new patients, however, retaining the ones you have is even more cost-effective –…
In Search of the Ideal Patient
Ah, the mythical perfect dental patient. You know, the cheerful one who takes their oral health very seriously, schedules regular appointments, and…
Building a Successful Front Office Team
With a struggling economy and continued staffing shortages in many areas, it’s more important than ever to have a strong, cohesive front…