Marketing
What the Google Business Changes Mean for You
In the world of internet marketing, the only constant is change. Take for example, Google My Business (GMB). Originally released as Google…
Outdoor Advertising: Still a Sign of the Times
There are multiple opportunities for dentists to reach their target audience and a combination of digital and traditional marketing strategies will reap…
Marketing Your Practice and Why Expertise Matters
If your computer went down, would you call a plumber to fix it? No. This is why it’s important to use the…
Static vs. Dynamic Websites: What You Need to Know
When building the perfect website for a business, you’ll see the terms static and dynamic used regularly to describe the site. Simply put, the terms refer…
The Power of Video in Dental Marketing
If you spend any time online these days you’ve undoubtedly seen a video used in a marketing capacity. According to recent statistics, more…
Creating the Perfect Postcard
With so much of today’s mail being redirected to digital inboxes, did you know that an appealing, well-designed marketing postcard has an…
Digital vs. Print Marketing
With regular advances in technology and online communication tools, it may be easy to believe there is no contest between print and…
Marketing Budget vs. Inflation
Like many businesses, the dental industry has spent the last two-plus years struggling with the fallout of the COVID-19 pandemic, which has…