Communication
Aligning Your Dental Staff with Your Marketing
No matter who you hire to promote your dental practice – or how much you spend – the most valuable marketing tool…
What is Your Unique Value Proposition?
While it’s true that comparing yourself to others is not a good strategy for personal growth, it’s always a good idea to…
How to Reduce No-Shows and Cancellations
When a guest doesn’t show for a party or cancels last minute, it can be disappointing or inconvenient. However, when a patient…
5 Tips for Scoring Patient Referrals
Prior to digital marketing and even before newspaper ads, there was word-of-mouth advertising. Regardless of all the tools at hand today for…
Make Your Voice Heard with Radio Advertising
With the rapidly growing menu of digital marketing options as well as music and entertainment streaming services, you may think that radio…
Looking Ahead at Dental Marketing in 2023
As we prepare to usher in a new year, there are many unknown variables to consider in the dental industry. Economic uncertainty…
Incorporating Philanthropy into Your Dental Marketing
“We make a living by what we get. We make a life by what we give.” – Winston Churchill Most dentists enter their…
5 Steps to Successful Patient Reactivation
According to the American Dental Association (ADA), an inactive patient is one who is in your records but hasn’t received services in the dental…